There is a certain value system that exists in rural America that are some of the same values that members of the military have. Respect for the land, hard work, and really just believing in something bigger than yourself. This drives them to serve. There’s no other group of people out there who are used to hard work, waking up early, staying up late and are mission focused. That’s why they’re a good fit for farming and ranching. It’s a business; there’s a lot of different aspects to it. There’s hands-on hard work, you’re outside. Military members spend a lot of time outdoors, and many of them don’t want to go back and sit at a desk all day, so getting into farming and ranching is a good transition for them, because it’s a more natural fit.